The problem with the remote is one known in the psychological literature as object affordances. An affordance is a physical aspect of an object that provides obvious cues as to how the object should be acted upon. Hanging strings afford pulling behavior, while fixed buttons afford pushing behavior. Some objects have obvious affordances, such as a door whose handle is designed so that it is clear whether you push or pull it. Others have not-so-obvious affordances, such as my remote, or my telephone at work (it's been three years and I still can't figure out how to forward a call), or my bank's online teller system (which is ridiculously complicated so that I can never sign into it correctly).
We interact with objects on a daily basis, but rarely reflect upon how well objects are designed to afford a desired behavior. There is a whole field of psychology about this issue which is known as ergonomics. People who study ergonomics examine aspects of the design of objects that improve their usability. A classic example I am using right now is the QWERTY keyboard. The keyboards we all use today were designed on ergonomic principles. Back in the days of the dinosaurs, when people would actually use manual typewriters, a problem would arise that commonly used combined letters like "-ed" would cause a jam of the typewriter. Note that in the alphabet, e and d are next to each other. The swinging letter e would strike the swinging letter d and would cause a jam. To avoid this, the American inventor Christopher Sholes designed a typewriter in which commonly combined letters would be spatially displaced on the keyboard, so that with the QWERTY keyboard, e and d were separated by a number of keys so they would not interfere. Unfortunately, however, the QWERTY keyboard actually serves to slow people down in their typing. Now that typewriters have gone as extinct as the dinosaurs, better designs exist, but the fact that so many people are used to the QWERTY design, it remains like a vestibular organ, useless but pervasive.
Humans design many artifacts, such as QWERT keyboards, desks, lamps, and monitors. One artifact that exists in our world are receptacles for disposing waste. Any economist would claim that humans are fundamentally consumers, yet an unintended byproduct of consumption is disposal. We drink a bottle of water, and subsequently must dispose of the bottle. In the second half of the 20th century, the idea of recycling became commonplace, and many institutions and municipalities have developed recycling programs to help reduce the amount of waste that gets buried in landfills. According to the EPA, the average american produces 3 pounds of trash per day. An unknown proportion of this trash consists of recyclable material such as bottles or cans that ended up in the general waste stream. Some of this material may be carelessly thrown out because people did not notice a recycling bin nearby.
In a study I recently submitted to a journal, my co-author Michelle Verges and I began thinking about the perceptual affordances of recycling receptacles. I had noticed that in my office building, there were two types of recycling bins. One type had a wide opening at the top and looked pretty much like a trash can except for the words "Cans and Bottles" on it. Another kind had a lid cover with a small hole cut in the center that was narrow enough to accept bottles and cans. The first type with wide openings contained about as much trash as your typical trash can. People may have mistaken the recycling bin as a trash can. The second type with a narrow hole contained only recyclables. This got Michelle and I to wonder whether it be the case that recycling bins might be designed to be smarter (by improving recycling compliance) or stupider (by reducing compliance rates).
Being an experimentaholic, I aimed to find out the answer. First, I secretly went around my building and manipulated the lids of the recycling bins. See the figure below. The bins were identical except for the presence of the lids. Half of the bins were manipulated to look like the photo on the left, with no lids, while half had the lids present as in the photograph on the right.
I went around twice a week measuring how many bottles or cans were deposited in each of the three bins for four weeks. At the end of the time, I tallied the results and found that with the condition on the left without lids, the recycling compliance rate (i.e., the proportion of recyclable cans and bottles deposited in the recycling bin) was 57%. However, with the lids present, the recycling rate shot up to 93%. The likelihood that this effect could be explained by chance is over 1 in 1,000,000.
So I have been going around taking photographs of smarter and stupider recycling bins. Here is a small gallery, of which I will increase over time.
1. SEPTA's Market East Station
This is a dumb design for a recycling bin. First, the sign is ridiculously small. Although it says RECYCLABLE, NEWSPAPER ONLY, people simply use the bin as a trash can.
While this one had some newspapers in it, there was also a plastic cup, a plastic bag, and a glass bottle. (I was rooting through it. All this education and I end up picking through trash...amazing).
Perhaps the problem is that the recycling bin looks too much like the trash can, and the heuristic that GREEN = RECYCLING is not yet very standardized or widespread (some of the trashcans at the very same station were the recycling bin above without the little sign. No wonder people mistake recycling bins for trashcans and vice versa!
2. Swarthmore Train Station
Swarthmore Township is a wealthy township where Swarthmore College is located. I recently went there to meet a colleague, and I spotted a recycling bin.
Here are individual pictures of the two recycling bins, and the contents. As you can see, the lids afford recycling paper or bottles by being a much smaller hole than the hole in the SEPTA train station.
Apart from a plate, a piece of plastic, and a piece of paper, everything in the recycling bin was appropriate for that bin.
Here is the newspaper bin:
Apart from the plastic bag, everything inside is newspaper.
The key however is not what is IN the recycling bin, but rather what WASN'T IN the adjoining trash can. There were no recyclable materials (cans, bottles, or newspapers) in the trash can.
3. Patco Station:
You don't need to buy special recycling bins in order to have high recycling rates. An ordinary trashcan lid, properly cut, makes a fine recycling bin, like this one spotted at the Camden, NJ PATCO train station:
4. Reading Terminal Market:
In order to increase recycling, why not make a bin that looks like a bottle? Although the study I completed does not speak to the effectiveness of this particular recycling bin, a look inside the trashcan next to it revealed several bottles and cans, which may indicate that people might simply be confused by what the object actually is (It could just be a plastic statue of a soda bottle to indicate that yes we sell drinks here.)
5. Japan
My favorite recycling bin was photographed by my friend Jeff Mosenkis in Japan. It is a frog. At least it is somewhat rewarding to shove a paper down a frog's throat if the news that day was bad. Unfortunately, though, my colleague Michelle is deathly afraid of frogs.
My Japanese colleague Etsuko writes, "The Japaense writing on the frog says "Kae--ru Box: For Newspapers and Magazines Only". The frog is pronounced as Kaeru in Japanese. With the same spelling in Roman letters, but with a different intonation and a Chinese character, Kaeru also means return. So, they are using a pun here for the recycling box."
Feel free to send me some pictures of your very own favorite recycling bins! I will post them here and have an expanded gallery.
